High Innovation/Low Risk is obviously an appealing cell in which to be. In case an objective examination demonstrates this to be really the case, then the business visionary should take key moves to totally make purpose of enthusiasm of I-r. Move quickly to secure the improvement with licenses, et cetera and by entering the business focus before possible competition ("first mover purpose of interest" or pioneer advantage" [Cahill, 1995, 1996;Carpenter and Nakamoto, 1994; Kerin, Varadarajan and Peterson, 1992]. Keep risk low by securing manufacturing and apportionment costs. Figuratively speaking, the system is to stay in I-r and keep contenders out.
